The Dallas Cowboys have become the first NFL team to have an official casino partnership after coming to an agreement on Thursday with the WinStar World Casino and Resort in Thackerville, Oklahoma.

According to ESPN’s Todd Archer, the deal materialized after the league “relaxed its rules on gambling-related content, allowing teams to accept advertising money.”

“The Dallas Cowboys take great pride in aligning themselves with the best brands in the world,” Cowboys owner Jerry Jones said, according to the Dallas Star-Telegram. “It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”

The new deal will certainly help the Cowboys stack up more Forbes Sports Money so they can hold their place at the top of Forbes’ valuation list for all NFL teams.